I’ve been experimenting with recruiting, and the results have been surprising.
Recently, I’ve avoided recruiting participants for interviews directly. First, I start with a survey. But at the bottom of the survey, the last question asks if they’re willing to join an interview with me to share more feedback.
This isn’t really a new tactic. Yet since I’ve switched exclusively to this method of recruiting for interviews, I’ve actually tripled the willing participants among a tough B2B user base.
Yes, on average, three times as many people are willing to join even my longest, most challenging interviews.
This finding was a happy accident — I wasn’t originally trying to increase participation, though recruiting is always one of the toughest things about research. …
It’s a fairly common scenario among startups: launch a free product to test and iterate, and attract as many people as you can, then start charging. It’s never easy to take the next step and charge customers, even if a fee model was always the plan. One can’t avoid the risk that customers will leave. We know companies eventually need to make money, but we all love a free lunch.
Have you ever been the user of a service that started charging you, seemingly out of the blue? No one likes change, especially when it means you’ll pay for something you used to have for free. …